Delivering The Sitecore Experience

  The 3 pillars of personalized marketing at scale are: Robust Digital Experience Platform (DXP) Marketing automation platform CRM The key to achieving real time personalized marketing requires breaking data silos by integrating systems, building customer profiles iteratively and across channels, collecting the right data, identifying the right KPIs for measurement of success and aligning KPIs with business goals, The Sitecore connect for Salesforce Pardot is a Sitecore connector that provides bi-directional syncing of real time interactions tracked across channels by both Sitecore and Pardot. It offers real time personalization using Sitecore based on a number of data facets available in both Sitecore and Salesforce Pardot. It offers the following features: Integrate multiple instances of Pardot with a single instance of Sitecore. On-demand bi-directional syncing of marketing data. Uses email as a unique identifier between Sitecore Contacts and Pardot Prospects. Creates new contacts a

Here is the slide deck from my presentation at Sitecore Symposium 2019: Marketing personalized at scale sitecore + sfmc = success final final from VarunNehra

Achieving the  Run phase means that you have arrived when it comes to your digital marketing goals and capabilities. Before you continue with the Run phase, if you haven't already read Part 1 and Part 2 of this 3 part series, I highly recommend reading the Crawl and Walk phases first. As this the last phase of experience marketing maturity, sky is the limit to what you can do with Sitecore's experience marketing features. Let's see what more we can do within our four categories of experience marketing tasks: Content Profiling Content Personalization Contact Profiling Analytics The Run Phase One thing you will start to notice as we get into the Run phase is that you start to blur the lines between the 4 categories mentioned above. Each category will start to get intertwined with another. Let's see how occurs in this phase: Content Profiling - Run Phase By now you should have a good grasp of audience segmentation and having arrived at well define

Welcome to part 2 of the three part series of  The Crawl, Walk, Run of Sitecore Experience Management. You can get a good context of what this series is about by reading  Part 1 . In this part we will add more digital engagement tasks to our 4 primary categories: Content Profiling Content Personalizatiton Contact Profiling Analytics The Walk Phase In this phase we will do more of what we did in crawl phase but by looking back at the analytics we have collected thus far. We will also add and expand on our list of to-dos. Content Profiling - Walk Phase After having collected sufficient web analytics data, you should be able to move on to the walk phase of content profiling.   Data Driven Personas: Evolve your existing personas from research driven to data driven personas. Have a data science team analyze your web analytics data in order to come up with personas and profiles. Create Profile Keys, Profile Cards, Pattern Cards: create these based on the data

In all my experience delivering Sitecore solutions, and having worked for a few platinum implementation partners, I have come to know the "Crawl, Walk & Run" pitch quite well. To most customers, when they hear the crawl, walk and run, I think all they hear is Phase 1, Phase 2, other parking lot items. And guess what is often a Phase 2 item...enabling xDB and its features such as content personlization, visitor identification, campaign management etc. Implementation partners actually may help you justify this by giving various excuses such as, the implementation of these featured will have a significant impact to budget, timeline, etc. I think this has been the challenge Sitecore as a company has been trying very hard to overcome. Moreover, the past two Gartner reports show Sitecore neck to neck with Adobe as clear leaders in the Digital Marketing space but falling short on execution of it's experience management features (now digital exeprience). One of the bi