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1:1 Personalized marketing at scale using Sitecore Connect for Salesforce Pardot

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  The 3 pillars of personalized marketing at scale are: Robust Digital Experience Platform (DXP) Marketing automation platform CRM The key to achieving real time personalized marketing requires breaking data silos by integrating systems, building customer profiles iteratively and across channels, collecting the right data, identifying the right KPIs for measurement of success and aligning KPIs with business goals, The Sitecore connect for Salesforce Pardot is a Sitecore connector that provides bi-directional syncing of real time interactions tracked across channels by both Sitecore and Pardot. It offers real time personalization using Sitecore based on a number of data facets available in both Sitecore and Salesforce Pardot. It offers the following features: Integrate multiple instances of Pardot with a single instance of Sitecore. On-demand bi-directional syncing of marketing data. Uses email as a unique identifier between Sitecore Contacts and Pardot Prospects. Creates new contacts a

Accelerating Digital Business with Enterprise Marketplaces using Sitecore Experience Cloud Part 3: How to build a marketplace

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  Here are the building blocks of a marketplace: Traditional E-commerce engine. Loosely couple front-end, including store-front. Self-service marketing and digital operations. Robust content life cycle management that includes digital asset management. Single sign on for sellers and operators. Cloud first deployment for scalability. Here is how Sitecore Experience Cloud can enable marketplace features: E-commerce engine and B2B accelerator that includes product catalog, pricing, promotions, order, inventory, billing, and shipping management using Sitecore Experience Commerce . Omnichannel, multitenant, headless storefronts for product browsing using SXA & Sitecore JSS . Self-service digital operations with next-gen editing experience with drag/drop editing, device simulation, personalization, analytics, governance with Sitecore Horizon . Onboarding operations, lead capture, help and support using Sitecore Forms . Attract and nurture using Campaign Manager, Marketing Automation and

Accelerating Digital Business with Enterprise Marketplaces using Sitecore Experience Cloud Part 2: Why a Enterprise Digital Marketplace

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  The in the race between linear vs exponential growth, the point of inflection is where disruption happens. So let's take the example of one of the most prominent disruptor in marketplaces, Amazon. Amazon Business, the company's enterprise marketplace (B2B) formally launched in 2015 (originally in 2012) and 1 year later it disclosed $1B in revenue. It then only took 3 years to grow from $1B to $10B in sales in sales, compared to AWS which took 10 years to achieve the same milestone. Today, 55 of the Fortune 100 companies purchase products through its business marketplace and B2B revenue is expected to overtake B2C side of the business. Gartner's research findings: As of early 2019, only 56 percent of B2B companies had an e-commerce site — and only 11 percent had a marketplace. By 2023, at least 70% of the enterprise marketplaces launched will serve B2B transactions. By 2023, organizations operating enterprise marketplaces for 1 year will see at least 10% increase in net

Accelerating Digital Business with Enterprise Marketplaces using Sitecore Experience Cloud Part 1: What is a digital marketplace

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Traditional commerce has a buyer and a seller and can achieve linear growth. Growing digital business at scale requires a new business model and rapidly bringing new capabilities, products, and services to the market by partnering with 3rd party sellers. In the post-COVID era, online marketplaces will scale business with new partnerships, improved CX, lower costs, and improved efficiency. Making the case for Enterprise digital marketplaces (the what, why & how)  What is a digital marketplace: A marketplace is an e-commerce site where customers can choose from many products offered by multiple sellers. The key here is the emergence of the role of an Operator that is distinguished from a Seller. The focus areas for an Operator are: Seller onboarding & management Product listing Rules & processes Fund collection & distribution Order management & payment processing Fulfillment & logistics Financial services & management Reporting & analysis Value-added servi

SOLVED: Error while running Sitecore Unicorn sync for Habitat Home: System.ArgumentException: Configuration(s) requested were not defined.

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When running Habitat Home build using build.ps1, the Sync-Unicorn task fails with the following message: Error: ERROR: Configuration(s) requested were not defined. (System.ArgumentException)<div class="stacktrace">at Unicorn.ControlPanel.Pipelines.UnicornControlPanelRequest.SyncVerb.ResolveConfigurations() <br />   at Unicorn.ControlPanel.Pipelines.UnicornControlPanelRequest.SyncVerb.Process(IProgressStatus progress, ILogger additionalLogger) <br />   at Unicorn.ControlPanel.Pipelines.UnicornControlPanelRequest.SyncVerb.<>c__DisplayClass3_0.<CreateResponse>b__0(IProgressStatus progress) <br />   at Unicorn.ControlPanel.Responses.WebConsoleResponse.ProcessInternal(IProgressStatus progress) <br />   at Kamsar.WebConsole.TextWebConsole.Render(Action`1 processAction) <br />   at Unicorn.ControlPanel.Responses.WebConsoleResponse.Execute(HttpResponseBase response)

SOLVED: Sitecore Habitat Home Sync-Unicorn fails with the error: GetResponse" with "0" argument(s): "The remote server returned an error: (403) Forbidden.

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When executing  .\build.ps1 or .\build.ps1 -Target "Post-Deploy" commands to deploy Habitat Home build, the PS script fails with the error message; "GetResponse" with "0" argument(s): "The remote server returned an error: (403) Forbidden." ======================================== Sync-Unicorn ======================================== Sync Unicorn items from url: https://sitecore93sc.dev.local//unicorn.aspx Executing: &"C:/Code/HabitatHome/scripts/Unicorn/Sync.ps1" -secret 749CABBC85EAD20CE55E2C6066F1BE375D2115696C8A8B24DB6ED1FD60613086 -url https://sitecore93sc.dev.local//unicorn.aspx Sync-Unicorn: Executing Sync... An error occurred when executing task 'Sync-Unicorn'. Error: One or more errors occurred.         Exception calling "GetResponse" with "0" argument(s): "The remote server returned an error: (403) Forbidden." The key to solving the issue lies in the following lines of code in Unicorn.p

Achieve Data Privacy Compliance with Sitecore (GDPR, CCPA, CDPR)

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It started in April 2016 with EU's General Data Privacy Regulation (GDPR), then came China's Cybersecurity Law (CSL) in Nov 2016, also known as China Internet Security Law, then add China's Data Protection Regulation (CDPR) to that and now California's Consumer Production Law (CCPA) went into effect in January 2020. With ever increasing data privacy regulations across the globe going into effect, we are seeing an increase in demand for compliance from large and small, private and public enterprises alike. Although achieving full data privacy compliance for each of the regulations may be a tall order, there is a silver lining here. All of the data privacy regulations seem to have evolved from GDPR and hence you see a lot of similarities across them The means that there is a common denominator to achieving some level of compliance across all the regulations and that is what I will attempt to cover in this post. If you deployed a leading Digital Experience Platfor