Delivering The Sitecore Experience

As we all know, there are two main deployment topologies for Sitecore XP: Single - mostly for developer and integration environments Scaled - for all other environments This post is intended to cover regional deployment and scaling options for a fully scaled production PaaS deployment. There are three ways in which you can regionally scale Sitecore: Regionally scaled content delivery with shared xDB Regionally scaled content delivery with isolated xDB Regionally isolated Sitecore deployment Option #1 is the most common scaling option and works in the the following scenario: Content & experience management is regionally centralized Marketing operations, marketing automation and digital marketing activities in general are regionally centralized Web analytics collection is regionally centralized This basically means that operationally speaking, the organization is fairly centralized in their management and governance for the following: Content cre...

In all my experience delivering Sitecore solutions, and having worked for a few platinum implementation partners, I have come to know the "Crawl, Walk & Run" pitch quite well. To most customers, when they hear the crawl, walk and run, I think all they hear is Phase 1, Phase 2, other parking lot items. And guess what is often a Phase 2 item...enabling xDB and its features such as content personlization, visitor identification, campaign management etc. Implementation partners actually may help you justify this by giving various excuses such as, the implementation of these featured will have a significant impact to budget, timeline, etc. I think this has been the challenge Sitecore as a company has been trying very hard to overcome. Moreover, the past two Gartner reports show Sitecore neck to neck with Adobe as clear leaders in the Digital Marketing space but falling short on execution of it's experience management features (now digital exeprience). One of the bi...