Delivering The Sitecore Experience

Welcome to part 2 of the three part series of  The Crawl, Walk, Run of Sitecore Experience Management. You can get a good context of what this series is about by reading  Part 1 . In this part we will add more digital engagement tasks to our 4 primary categories: Content Profiling Content Personalizatiton Contact Profiling Analytics The Walk Phase In this phase we will do more of what we did in crawl phase but by looking back at the analytics we have collected thus far. We will also add and expand on our list of to-dos. Content Profiling - Walk Phase After having collected sufficient web analytics data, you should be able to move on to the walk phase of content profiling.   Data Driven Personas: Evolve your existing personas from research driven to data driven personas. Have a data science team analyze your web analytics data in order to come up with personas and profiles. Create Profile Keys, Profile Cards, Pattern Cards: create...

In all my experience delivering Sitecore solutions, and having worked for a few platinum implementation partners, I have come to know the "Crawl, Walk & Run" pitch quite well. To most customers, when they hear the crawl, walk and run, I think all they hear is Phase 1, Phase 2, other parking lot items. And guess what is often a Phase 2 item...enabling xDB and its features such as content personlization, visitor identification, campaign management etc. Implementation partners actually may help you justify this by giving various excuses such as, the implementation of these featured will have a significant impact to budget, timeline, etc. I think this has been the challenge Sitecore as a company has been trying very hard to overcome. Moreover, the past two Gartner reports show Sitecore neck to neck with Adobe as clear leaders in the Digital Marketing space but falling short on execution of it's experience management features (now digital exeprience). One of the bi...